Proxima Analytics: The Simple and Powerful Alternative to Matomo

Matomo, formerly known as Piwik, was founded in 2007 and has long been the most well known open source alternative to Google Analytics. Matomo is installed on 1.9% of all websites and this is an amazing success for a great open source web analytics project.

Proxima Analytics is a newer player on this market. So what are the differences between the two and why should you consider Proxima as a Matomo alternative? Let's explore some of the key differences between these two web analytics tools.

Quick Look: Proxima vs Matomo

Comparing Proxima and Matomo: A Look at the Similarities

One of the most prominent similarities between Proxima and Matomo is that both of these web analytics tools are open source. This means that the source code for both of these tools is publicly available for anyone to view and modify. This transparency allows for a greater level of trust and accountability in the development process.

Self-Hosting Options for Both Proxima and Matomo

Another similarity between Proxima and Matomo is that both of these tools can be self-hosted. This means that you have the option to install and run these tools on your own servers, rather than using a hosted service. This can be a great option for those who want more control over their data and infrastructure, as well as for those who want to minimize the amount of data that is stored on third-party servers.

Open Development Processes for Both Proxima and Matomo

In addition to being open source and offering self-hosting options, both Proxima and Matomo are developed in the open. This means that the development process for both of these tools is transparent and open to input from the community. This allows for a more collaborative and inclusive development process, which can result in a better product for users.

Own Your Data with Proxima and Matomo

Another key similarity between Proxima and Matomo is that both of these tools allow you to completely own the data that is collected about your website. This means that you have full control over what data is collected and how it is used, rather than having to trust a third-party to handle your data responsibly. With either Proxima or Matomo, you can be confident that your data is in your control."

Why Proxima Outshines Matomo

If you're considering switching to an open source web analytics tool, you may be wondering what sets Proxima apart from other options on the market. While there are certainly some similarities between Proxima and other tools like Matomo, there are also some key differences that make Proxima a standout choice.

Simplicity Reigns Supreme

While Matomo and Google Analytics might offer a wide range of features and options, sometimes all you really want is a simple, easy-to-use tool that gets the job done without overwhelming you with options and data. That's where Proxima comes in. With its focus on minimalism and simplicity, Proxima offers just the essentials, allowing you to get an accurate picture of your website's performance without getting bogged down in the details. Whether you're a busy website owner or just looking for a straightforward analytics solution, Proxima is the perfect choice.

If you're looking for a web analytics tool that's easy to use and understand, then Proxima Analytics is the way to go. Unlike other tools like Matomo, which can be clunky and overwhelming, Proxima was built with simplicity in mind. With a streamlined interface and a focus on the most essential data points, Proxima makes it easy to get the insights you need without getting bogged down in unnecessary details. Plus, with a lightweight design that won't slow down your website, Proxima is a user-friendly choice that's sure to win you over.

The Speed Factor

If you're looking for a web analytics tool that won't slow down your site, Proxima Analytics is the clear choice. Our tracking script weighs in at a tiny 1kb, making it 45 times lighter than the competition, including Matomo.

Not only does this mean that Proxima won't bog down your site's performance, but it also means a lower carbon footprint and faster page loading times for your visitors. Plus, with Proxima's focus on simplicity and ease of use, you won't have to sacrifice functionality for speed. To learn more about the impressive speed of Proxima Analytics, check out our dedicated page on how fast we are. Trust us, your visitors (and the environment) will thank you.

Privacy First

When it comes to online analytics, privacy is a major concern for many users. That's why Proxima Analytics is proud to offer a solution that is not only more privacy-friendly than Matomo, but also simpler and more user-friendly overall.

One key difference between the two tools is that Proxima does not use cookies to track visitors, unlike Matomo. While it is possible to disable cookies in Matomo, doing so can be a complex process and may negatively impact the accuracy of your analytics data. In contrast, Proxima's tracking script is completely cookie-free, ensuring that your visitors' privacy is respected and their data is fully anonymized.

Another advantage of Proxima is that we are exclusively hosted within the EU, which means that our data is subject to the strict privacy laws of the region. This is especially important in light of regulations like the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR), which require companies to protect the personal data of their users.

So if you're looking for a simple, privacy-friendly analytics solution that is fully compliant with EU data protection laws, Proxima is the clear choice.

In conclusion, Proxima Analytics is a great alternative to Matomo for those who value simplicity, ease of use, and privacy. With its lightweight tracking script, cookie-free approach, and commitment to data security and anonymity, Proxima offers a refreshingly straightforward and responsible alternative to traditional web analytics tools. Whether you're a small business owner, blogger, or developer, Proxima has something to offer for everyone.